Gym/Yoga Studio: Extended Length of Stay and Member Stickiness

Case: London gym chain 'PureGym'

Background: Deploying waterless aromatherapy machines in yoga studios and lounge areas, using lemon fragrance before exercise and switching to lavender after exercise.  

Feedback:  

  Member surveys showed that 75% of users found the scented environment 'made exercise more enjoyable', especially during the relaxation phase after intense training.  

  The average length of stay of customers was extended by 15 minutes, and the renewal rate increased by 18% year-on-year.  

  Instructor feedback: after combining aromatherapy in yoga classes, students' concentration increased and class cancellation rate decreased.