Wanda Cinema Line was established in 2005 and is part of Wanda Group. As of June 30, 2014, it has 150 cinemas and 1,315 screens in more than 80 cities across China, including 94 IMAX screens. Wanda Cinemas accounted for 14.5 percent of the country's box office in 2014. Since 2014, Wanda Cinema line will add more than 400 screens every year, planning to open 260 cinemas by 2016, with 2,300 screens, a stable market share in China. With the continuous development and expansion of Wanda movies, the core competitiveness goal of Wanda Cinema Line to build the movie terminal chain service brand has become increasingly clear. The core concept of Wanda Cinema chain operation service is "the value and experience of the audience as the core". "Chain operation ability, innovative marketing ability and service brand ability" are the three basic elements to highlight the core competitiveness of Wanda films.

Wanda Cinema uses the Green Love cinema perfuming system to provide customers with perfuming services.